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Privacy Policy 

1. Introduction

This privacy policy applies to the website www.florensresort.com (website).

Lake Resort Interlaken AG, Oberried respects the privacy of all users of its website. We know that you have confidence in us. We therefore see it as our responsibility to ensure the best possible protection of your personal data. On this page we explain what data we collect when you use our website, why we collect it and how we thus improve your user experience, to ensure that you receive accurate information about our processes.

2. Who are we?

The following company is essentially responsible for the data processing under this privacy policy (“we” or “us”): Lake Resort Interlaken AG, Oberried, Resort Brienzersee 12, 3854 Oberried am Brienzersee [info(at)florensresort.com and +41 33 849 00 09].

[We have appointed a data protection officer, who you can contact at: Paul Wehrens, Resort Brienzersee 12, 3854, Oberried am Brienzersee]

[We have also designated the following company as a representative in the EU: De Raekt B.V. Boutenslaan 195, 5654AN Eindhoven] 

3. What is “personal data” and what does “processing” mean?

“Personal data“ (hereinafter also referred to as “data”) is any information that relates to an identified or identifiable (natural or legal) person (e.g. contact details such as name, postal address, e-mail address or telephone number). “Processing” means any handling of your personal data. Thus, if we process personal data that means, for example, that we collect, store, use, transmit or erase it.

4. What personal data do we process for what purposes?

As a rule, we collect your personal data directly from you, for example, when you write us an e-mail or send other messages to us, call us on the telephone or otherwise communicate with us and in that context transmit data to us.

In our contact form we collect at least the following data concerning you: first name, surname, e-mail address as well as the information that you enter in the comments field. In the course of the communication with you we may also request personal data which is relevant for processing your enquiry. We also collect information on your preferences so that we can better attune our services to your needs.

In particular, we process personal data for the following purposes:

  • for the purpose of communication with you and to perform our services, process your enquiries and provide customer service;in order to conclude and perform contracts with you;
  • to provide, manage, secure and personalise our website;
  • to get to know our potential customers and their behaviour and preferences better and to improve our offers and services;
  • for advertising and marketing, for example to carry out events, competitions and the like and to mail target group specific information and marketing measures by post and electronic channels (provided that the recipient has not objected to the direct marketing);
  • to prepare and carry out company takeovers and sales and similar transactions;
  • to administrate and manage our IT and other resources;
  • for the purpose of assessing and complying with legal obligations, including orders issued by courts or authorities, for compliance and to identify and clarify any misuse;
  • to enforce our claims and claims of affiliated companies and defend against claims asserted against us, our employees, our affiliated companies and our contract and business partners before courts and authorities both in Switzerland and abroad.

5. Who do we pass your personal data on to?

Our employees have access to your personal data insofar as this is necessary for the above-mentioned purposes and the activities of the relevant employees. They act according to our instructions and are obliged to maintain confidentiality when handling your personal data. We may pass your personal data on to third parties (including group companies) if we wish to make use of their services (e.g. IT service providers). For example, we store our contact forms containing your customer data on CMS Umbraco, which operates on Microsoft servers in [Switzerland].

It is also possible that we pass on personal data to other companies (including) for their own purposes. In such cases, the recipient is itself the data controller. This applies, for example, in the following cases:

  • In connection with the performance of a contract we may transmit your personal data to tour operators abroad. For payments we may also transmit your personal data to appropriate service providers (e.g. banks).
  • If we perform transactions such as company mergers or assess or carry out the acquisition or sale of individual parts of a company or its assets, in that connection we must transmit personal data to another company.
  • We may disclose your personal data to third parties (for example courts or authorities in Switzerland or abroad) if this is legally required. We also reserve the right to process your personal data in order to comply with a court order or assert / defend against legal claims or if we consider it to be necessary for other legal reasons. In this connection we may also disclose personal data to other participants in proceedings.

6. When do we disclose your personal data abroad?

The recipients of your personal data may be located abroad, including outside the EU / EEA. The relevant countries may not have laws that protect your personal data to the same extent as in Switzerland or the EU / EEA. If we transmit your personal data into such a country, we are obliged to adequately ensure the protection of your personal data. One way to do this is to conclude data transmission agreements with the recipients of your personal data which ensure the necessary data protection. Please contact us if you would like a copy of our data transmission agreements.

7. How do we process personal data in connection with the website and e-mail newsletters?

When you visit our website we process technical data, for example information on the time of access of our website, the duration of the visit and the accessed pages and information on the end device used, so that we can provide the website, for reasons related to IT security and for the purpose of improving user-friendliness. We also use “cookies”, i.e. files which are stored on your end device when you visit our website, and similar technologies. Some cookies are necessary for the functionality of the website and are automatically erased after your visit. We use other cookies to store settings (e.g. choice of language) for a later visit, for anonymous statistics on the use of our website and for the personalisation of the content on our website. We may also use cookies on websites of partners, in order to display advertising to you there which is in line with your interests and assess your response to that advertising. However, the partner in question will not receive any personal data as a result.

We also use cookies of third-party providers to enable them to collect the information necessary for their services. We do not transmit any personal data to such third-party providers. However, the third-party providers collect information on your use of our website to enable them to perform their services. First and foremost, this concerns statistical evaluations of the use of our website. However, third-party providers may combine the information collected from you with data from other websites that you have visited, and they may use that information for their own purposes (for example to control advertising on partner sites of those providers). If you have registered with the relevant provider, the provider will be able to identify you. Such processing of your personal data occurs at the provider’s responsibility in accordance with its own privacy policy. You can block the use of the above-mentioned technologies: you can prevent the acceptance and storage of cookies by adjusting your browser settings accordingly. You will find further information in the following sections.

7.1. Campaign Manager

The online marketing tool Campaign Manager (formerly DoubleClick) is a service provided by Google LLC in the USA and Google Ireland Limited in Ireland (Google). Campaign Manager uses cookies in order to display advertisements which are relevant for the users, to improve the reports on campaign performance and, when the Frequency Capping function is activated, to prevent the same advertisements being displayed to a user several times. Via a cookie ID Google records which advertisements are displayed in which browser and can thus prevent multiple displays of the ads. Campaign Manager can also determine and store instances where a Campaign Manager advertisement is displayed to a user and the user later accesses the advertiser’s website and makes a purchase on it. According to Google, Campaign Manager cookies do not contain any personal information.

Based on the tools used your browser automatically creates a direct connection with Google’s server. Through the integration of Campaign Manager Google is notified that you have accessed the relevant part of our website or have clicked one of our advertisements. If you are registered with a Google service, Google can ascribe the visit to your account. Even if you are not registered with Google or have not logged on, the possibility exists that Google will learn your IP address, store it and use it independently in accordance with its privacy policy  .

You can block the use of Campaign Manager in various ways:

  • by setting your browser software accordingly; in particular, the suppression of third-party cookies prevents you from receiving advertisements from third-party providers;
  • by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked, https://www.google.de/settings/ads. This setting will be deleted if you delete your cookies;
  • by deactivating the interest-related advertisements of the providers being part of the self-regulation campaign “About Ads”, via the link https://www.aboutads.info/choices; this setting will be deleted if you delete your cookies;
  • through deactivation of interest-related advertisements in your Firefox, Internet Explorer or Google Chrome browser via the link:
    https://www.google.com/settings/ads/plugin;
  • by way of appropriate cookies settings in your browser. Please note that if you do so you may not be able to use all the functions of this service to the full extent; or
  • You can prevent Google from collecting the data generated by the cookies concerning your use of the websites and the processing of that data by Google by downloading and installing the browser plug-in available at https://support.google.com/adsense/answer/142293?hl=de under “Advertising settings”, “Extension for Campaign Manager deactivation”.

7.2. Google Analytics

The analysis service Google Analytics is a service provided by Google. Google Analytics uses cookies to collect information on your use of our website or apps and the end device used for that purpose (tablet, PC, smartphone etc.), for example information on your browser, the website from which you access our website, the name of your provider, your IP address, the date and time of the access to the website, the visited pages and the duration of the visit, and possibly visits to other websites and apps. Based on that information we receive evaluations from Google. Google stores that information in the USA. However, your IP address will first be truncated in the EU / EEA. You may block the use of Google Analytics with a “browser add-on”, which you can install at https://tools.google.com/dlpage/gaoptout.

7.3. Newsletter

On our website you can subscribe for our newsletter. If we send newsletters by e-mail we can establish whether and when you opened the e-mail. We can thus assess your use of the e-mail and better orient our services towards your interests. You can set your e-mail programme such that no information on the use of the e-mail is transmitted.

7.4. Social plug-ins

We integrate into our website functions of the social networks Facebook, Twitter, Instagram and YouTube. These functions are deactivated by default. If they are activated, the providers of the social networks can register that you are visiting our website and what pages you open. If you are logged into the respective provider they can also ascribe the collected data to your user profile. Those providers may use that information for their own purposes, at their own responsibility and in accordance with their own privacy policy.

You can find the privacy policy of Facebook Inc., USA here: http://www.facebook.com/policy.php.

You can find the privacy policy of Twitter Inc., USA here: https://twitter.com/de/privacy.

You can find the privacy policy of Instagram LLC, USA here: https://help.instagram.com/155833707900388/.

You can find the privacy policy of YouTube LLC / Google Inc., USA here: https://policies.google.com/privacy?hl=de&gl=de.

8. How long do we store your personal data?

We store your personal data in personal form, as long as it is necessary for the specific purpose for which we collected it – in the case of contracts generally for at least the duration of the contractual relationship. We also store personal data if we have a legitimate interest in the storage, for example for the purpose of documentation or securing evidence and for the protection and defence of legal claims. Furthermore, we store your personal data as long as it is subject to a statutory retention obligation.

9. What rights do you have in connection with processing your personal data?

You can object to data processing at any time, particularly data processing in connection with direct marketing (e.g. advertising e-mails).

Within the framework of the law applicable to you, you also have the right to information, rectification, erasure, restriction of the data processing and objection against our data processing, as well as the right to receive from us the personal data which you have provided to us free of charge in a readable format. You also have the right to withdraw your consent, without this affecting the legality of the data processing carried out up to such withdrawal. You can contact us for this purpose at any time using the contact details provided in section 2.

You can also submit a complaint to the competent data protection authority.

10. What else do you need to know?

We process your personal data, in particular, on the following bases:

  • the fulfilment of a contract with the data subject or for precontractual measures at your request;
  • legitimate interests; including for example [an interest in customer care and communication with customers also outside a contract, marketing activities, getting to know our interested parties and customers better, ensuring IT security, particularly in connection with the use of websites and other IT infrastructure, guaranteeing and organising our business operations, including the Operation and development of websites and other systems, business management and development, the sale or purchase of companies, parts of companies or other assets, the enforcement or defence of legal claims, as well as compliance with Swiss law and internal regulations];
  • granted consent, provided that we separately request your consent;
  • a requirement to comply with legal regulations.

As a rule, there is otherwise no obligation to disclose personal data to us. However, when websites are used the processing of log data and certain other data is virtually compulsory. Also in the course of communication with us we must process at least the personal data that you transmit to us or we to you.